“From TIME: Obama is using a team of behaviorists to manipulate Americans.
“Behaviorism was invented for the training of animals. Now it's used to raise children and manipulate spouses. And our fearless leader is deliberately using it to consolidate his power, advance his agenda, and create new social norms. This should give you a serious case of the creeps:”
This is the opening of an excellent post on Pundit and Pundette about the ongoing psychological manipulation. I recommend reading the whole post.